About Us

We are a brand marketing agency with a strong understanding of the Middle East region & its’ consumers.

Our motto is not winning, it’s succeeding. We achieve this by defining strategies, developing brands and designing environments. Whether hospitality, living, leisure, retail, luxury, beauty or lifestyle, we use the power of ideas and experience to create effective results that are memorable.

We bring narratives to life through compelling content, strategic communications, events and marketing initiatives that drive business impact.

Our team recognizes the unique opportunities in the region. We value the strategic needs of brands seeking a new path to progress. Each client receives a bespoke approach with meticulous agency attention. Our skilled team has a wide network that brings like-minded individuals together, win-win strategies & partnerships.

Values

Services

Brands come to us to solve industry-defining challenges in: strategy, marketing, organization, operations, information technology & digital transformation. Our unique approach to change management helps structure, orchestrate and enable sustained results.
Are you a
new brand?
Are you an
emerging brand?
Are you an
established brand?
  • Brand Development
  • Market Analysis
  • Market Research
  • Brand Identity
  • Brand Tonality
  • Logo Design
  • Website Development
  • Brand Collateral
  • Brand Consultancy
  • Mystery Shopping
  • Content Direction
  • Production
  • Event Conceptualization
  • Event Execution
  • Public Relations
  • Press Relations
  • Talent Management
  • Influencer Marketing
  • Authentic Storytelling
  • Copywriting
  • Translation
  • Product Launch Strategy
  • Brand Marketing
  • Customer Survey
  • Product Analysis
  • Brand Acquisition
Founder
Carla Touma Abboud

Carla is the founder & CEO of the brand avenue, with over 20 years’ brand management experience in the MENA region. She has worked with both local and global brands from Dubai. Her specialized marketing strategies and brand management has supported corporate institutions increase exposure, customer satisfaction and grow turnover.

Her entrepreneurial journey didn’t start with the setting up of a tall office with a big team but with the “vision”. Bridging the gap between what customers want and what lacks has always been at the forefront of her strategies and a game changer in her business and career.

Having a mind of an engineer and a vision of an artist, Carla’s journey has been marked by success as she continuously focuses on transformation & innovation.

Clients

We help you see the world differently, discover opportunities you may never have
imagined and achieved results that jump start growth.

TBA Meets

To be authentic, a series that spotlights faces behind the scenes and spark authentic conversations. The glitz and glam of today’s world overpowers the reality & outshines the challenges.
" Photography as a form of Communication "
TBA Meets Photographer - Ramzi Mansour
“Journalism in the Digital Era”
TBA Meets Journalist - Rebecca Anne Proctor

Follow us on Social Media

Contact us

    Office Address
    Office 501, The Burlington
    Tower, Business Bay, Dubai